Aria Wen Liu

Aria Wen Liu is the partnership architect at InfluencersGoneWildPro, where she handles everything from brand negotiations to building long-term creator alliances that actually move culture forward. Growing up between Shanghai and New York gave her a rare advantage: she understands global trends as easily as she reads a contract. Aria is known for her fast negotiation skills, sharp intuition, and uncanny ability to match brands with creators in a way that feels effortless but is really just unmatched strategy. She believes partnerships should feel like collaborations—not transactions—and her work reflects that philosophy every day. Outside work, Aria is addicted to iced lattes, overanalyzing campaign data, and sending her team reels titled “new idea, hear me out.” In her articles, she breaks down the business side of influencing, partnership psychology, deal-making strategies, and how creators can position themselves to win bigger, better opportunities.