Customized wall stickers are an excellent way to add a personal touch to your promotional tool. You can use it to match your brand and market your services or products. But sticker design is important. The overall appearance of wall stickers should make a memorable impression.
You should know the design mistakes that can defeat the purpose of custom wall stickers. Let’s take a look at the mistakes you must avoid.
Ignoring the Purpose of the Sticker
One of the common pitfalls is failing to define the objective of their custom wall stickers. Whether they will be used for brand identification or promotional purposes. The purpose determines the design, finish, and material the sticker will have. You must be clear on the specific use of it. This helps convey your requirements and ensure that the end outcome is what you are looking for.
Using Low-Resolution Images
A poor resolution image for the wall stickers or floor decals can create a blurry or jagged result. This is the reason you should upload artwork or images with higher resolution. It is better to choose photos with 300 dpi resolution or higher. This will help you achieve a crisp and accurate printing result. Moreover, higher resolution ensures that the image isn’t degraded regardless of how large the print is. Don’t choose a low-quality image with visible pixels to avoid pixelated outcomes.
Neglecting the Size of the Sticker
The size of the wall sticker is another element that determines the effect it can have. You can order stickers that are excessively small to read or extremely large to fit the determined purpose. Keep the content in mind before you decide on the size of the sticker. Measure the lengths and heights of the surfaces where you plan on putting them. Create a mock-up since it gives you a good idea about how the sticker will appear.
Neglecting Design Details
Another mistake people make with wall sticker design is overcomplicating it. A cluttered and poorly designed wall sticker gives the effect you are looking for. Some design mistakes are too much text, small images, etc. Before you send the sticker for printing, it is important that you ensure that the design is simple and effective. A difficult-to-read design can be a counterbalance to your message.
Using the Wrong Fonts or Text Sizes
Stickers that include slogans, quotes, or branding, typography is a key element. One of the most common mistakes is choosing fonts that are too small, decorative, or hard to read from a distance. Even though fancy fonts might appear attractive on screen, they tend to lose readability if applied to a wall. Similarly, text that is too small will not have the desired impact. Choosing bold, clean fonts with adequate spacing ensures that the message is legible.
Not Proofreading the Content
Sticker designs can be marred by spelling and grammar mistakes. It can be embarrassing for your business. Make sure you proofread the content before printing the sticker. Scan every line of text carefully to ensure that there is no space for grammatical or spelling mistakes. Not proofreading is a common but expensive error. You can involve more people to go through the design and text. It helps detect any faults more easily.
Neglecting Professional Printing Standards
Even the best wall sticker design can fail if it is not printed correctly. A common pitfall is selecting cheap printing services that do not use high-quality inks or materials. Poor-quality printing leads to faded colors and poor adhesion. Professional printing ensures correct color reproduction and durable finishes. To get long-lasting results, you should invest in reliable printing services that specialize in wall decals.
Poor Color Choices
Color plays a crucial role in creating an emotional connection with the audience. Yet, many businesses either choose colors that clash with their wall background or ignore how some shades look when printed. For instance, bright colors might pop on a white wall but get lost on a darker background. Often, businesses make the mistake of skipping the color check. The outcome is wall stickers that do not match your brand colors. If you are printing in large batches, pay additional money for a sample of your custom stickers. This way, you can check for color discrepancies, if there are any, and make the desired changes.
